Life Insurance
Most people who don't have life insurance know they should. The part that's harder is figuring out how much, what type, and when to actually do something about it. Bradley makes that conversation straightforward.
Why Life Insurance Decisions Keep Getting Postponed
Life insurance is one of those purchases where the timing never feels quite right. New parents think they'll get around to it once things settle down. Young professionals figure they'll need it more later. Homeowners assume their employer plan is probably enough.
The problem is that premiums are tied to age and health. The longer you wait, the more coverage costs. And if your health changes before you act, your options can narrow. Most people who locked in coverage early are glad they did. Most people who delayed wish they hadn't.
For a full list of the coverage lines we offer, visit our services page.
Life Insurance Options Available Through Farmers
Farmers-backed life coverage through Bradley Hansen Agency includes options for every stage of life — from young families buying their first home to individuals planning for retirement and estate needs.
Term Life Insurance
Covers you for a set period — 10, 20, or 30 years — at lower premiums. A common choice for families with a mortgage and young children.
Whole Life Insurance
Permanent coverage with a fixed premium and a cash value component that builds over time. Coverage does not expire.
Universal Life Insurance
Flexible permanent coverage that lets you adjust premiums and the death benefit as your financial situation changes.
Final Expense Coverage
Smaller permanent policies designed to cover funeral expenses, medical bills, and other end-of-life costs.
Income Replacement Planning
Bradley can help you calculate the coverage amount needed to replace your income and support your family.
Policy Review for Existing Coverage
Already have life insurance? Bradley can review whether your current limits, beneficiaries, and structure still fit your situation.
Life insurance is easier to get than most people expect — and cheaper the earlier you start.
How to Think About How Much Coverage You Need
The 10–12x annual income rule is a starting point, not an answer. What you actually need depends on how much of your income your household relies on, how much debt you're carrying, how many dependents you have, and what you want to protect — the mortgage, your kids' education, your partner's ability to stay home or change careers.
Employer life insurance is typically 1–2x your salary. That's not enough for most families with a mortgage and dependents. It also doesn't come with you if you change jobs. A personal policy that's independent of employment closes both gaps.
For business owners, life insurance also plays a role in succession planning. A buy-sell agreement funded by life insurance is a common structure Bradley can help facilitate — whether you're a solo operator or have a partner in the business.
A Planning Conversation, Not a Sales Call
Life insurance decisions are uncomfortable partly because the topic is uncomfortable and partly because it's easy to feel like you're being sold something. Bradley's approach is to walk through your actual situation — income, debts, dependents, existing coverage — and give you an honest read on what makes sense and what it costs.
As a Farmers PRIME-designated agency, Bradley Hansen Agency has earned 175+ five-star reviews from local clients who value that kind of straight conversation.
Life Insurance Questions Worth Asking
How much life insurance do I actually need?
It depends on your income, debts, dependents, and what financial gaps would open up if you died. A common starting point is 10–12x annual income, but that's a rough guide. The right amount for a family with two kids, a mortgage, and one income looks different than for a dual-income household with no dependents. Bradley walks through your specific situation rather than defaulting to a formula.
What is the real difference between term and whole life?
Term life covers you for a fixed period and pays out only if you die within that term. Premiums are lower, and it's a common choice for income protection during the years your family is most financially exposed. Whole life is permanent — it doesn't expire — and builds cash value over time. Which one fits depends on your age, budget, and whether you want life insurance for protection, estate planning, or both.
My employer provides life insurance — is that enough?
Usually not, for two reasons. Employer coverage is typically 1–2x your salary, which falls short for most families with a mortgage and children. And it's tied to your job — if you leave or get laid off, the coverage ends. A personal policy you own and control regardless of employment closes both gaps.
Can I get life insurance if I have a health condition?
It depends on the condition and how the carrier classifies it. Some conditions affect premiums; others may limit eligibility for certain products. The only way to know is to go through the process. Bradley can give you a realistic sense of what to expect before you apply.
When is the right time to buy life insurance?
Younger and healthier is better — premiums are tied to age and health, and a condition that develops later can increase your cost substantially or narrow your options. If you have dependents, a mortgage, or people who count on your income, waiting doesn't work in your favor. If you've recently had a child, bought a home, or changed jobs, those are all good reasons to revisit your coverage.
Our life insurance services are available throughout Minnesota, including:
Get a Quote TodayStart the Conversation
No pressure. Bradley will ask about your situation, explain your options, and give you a straight answer on what makes sense and what it costs.
Southwest Metro · Minnesota · Farmers Insurance Agency